Grey is used sensitively on the Galvan Mobili websiteĪs the intermediary between black and white, grey exudes neutrality, or a lack of any particular sensation. The shoe company ETQ uses a dominant off-white background to keep the users' attention where it belongs: on the shoes. They are the more comforting and less stark alternatives to white. These offshoots of white are softer and even less noticeable, but with the same minimalist and complementary aspects. To soften this feeling of sterility, some web designers will tend towards an ivory or cream instead. Its association with purity can make it seem virtuous, but also sterile and cold. White has that 'spotless' feeling that, for the right site, feels completely effortless. In a supporting role, white draws out the elements of more stimulating colours, and can even guide your user's attention if you know how to use it (check out UXPin's Zen of White Space in Web UI Design guide to learn more).Īs a primary colour, though, white gives off an impression that is both clean and chaste. Literally the opposite of black, white pairs well with just about anything, making it ideal as a secondary colour. The colour psychology of purpleĪn off-white background keeps the focus on the shoes here It isn't often used for food-related sites because naturally blue foods are very uncommon and studies have suggested that the colour actually acts as an appetite suppressant. The colour doesn't suit everything, though.

Trust is essential for financial advisors such as Evolve Wealth, so most of its site is designed in varying hues of blue.

Light blue is the colour of water and the sky, so it generally has a refreshing and free feeling – and can be even energising if bright enough, while still retaining that reliable calm.ĭarker blues tend to be more sombre, heightening the security aspects, which makes them an excellent choice for professionalism.

However, the calming effects also make blue a friendly and inviting colour, which explains its adoption by Facebook and Twitter.Īs if that weren't reason enough to use it, blue is also incredibly versatile its vibrancy has more drastic effects than other colours. Blue projects calm and serenity, and as such inspires security and a feeling of safety.įor this reason, blue is a colour often used by banks: CitiBank, Chase, Capital One and Barclays, for example, all use blue. You see blue on a lot of websites because it's the colour of trust. Blue can be calming and reassuring in web designīlue is one of the most popular colours in web design – and for good reason.

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